Tuesday, May 19, 2015

PR: DJPon3 Presents My Little Pony: Friendship is Magic Remixed



Features Beloved MY LITTLE PONY: FRIENDSHIP IS MAGIC Songs Remixed By Artists Including Feint, Faust & Shortee, Arkasia, Rubicon 7, Heavygrinder, Justin Lassen and more!

(May 19, 2015 - Los Angeles, CA) - Lakeshore Records and Hasbro, Inc. are releasing the forthcoming DJ PON3 PRESENTS MY LITTLE PONY: FRIENDSHIP IS MAGIC REMIXED digitally and on CD June 23, 2015.  Daniel Ingram’s beloved original songs are remixed by some of the top talent on the scene, including Faust & Shortee, Arkasia, Rubicon 7, Heavygrinder and more. The album was produced by Justin Lassen, who worked with all of the artists for the recording.

“The MY LITTLE PONY brand has taught fans of all ages about the power of friendship for more than 30 years through socially relevant messages of acceptance and kindness,” said Samantha Lomow, Senior Vice President of Hasbro Brands. “We have seen the power of storytelling through music and lyrics in the My Little Pony: Friendship is Magic animated series, and we are thrilled to bring our fans a whole new way to enjoy some of their favorite songs, curated by our most beloved musical pony, DJ Pon3.”

Talented artists from all over the world came together under the direction of Justin Lassen to put their spin on the beloved sounds fans know and love from the beloved animated series. The power of the music from My Little Pony: Friendship is Magic has started to resonate in the dance and EDM scene, so artists including Feint, Buddygirrl, Hollidayrain, Daisy O’Dell, I Am Orange, Acid Paradox and others signed up to work their magic.

One of the first people to be considered for this project was DJ Shortee who is considered by many to be a rare breed of technical diversity and musical prowess, making her one of the most sought after DJs worldwide.  Her counterpart, Faust, is also a force to be reckoned with having attracted licensing features with MTV, NBC, CNN, the X-GAMES and ESPN. Together the pair’s turntable knowledge and on-stage chemistry enables them to get listeners lost in the music by blending different elements magically together to take you on a bumping journey.

Like most, Arkasia started with a history in classical music, and at the age of 5 he started playing the violin. Years later he would go on to teach himself the drums, Massive and Ableton programs where websites like Dubstep.net hailed him as the “King of orchestral dubstep.”

HeavyGrinder has captured the attention of audiences in Ibiza, Korea, Mexico, Coachella, EDC Las Vegas, and more. She now tours the U.S. playing direct support or headlining with some of the biggest DJ/producers to date.

Rubicon 7 (aka R7) is an electronic duo consisting of a male and female counterpart. They have experienced international success with releases in the U.S., Spain, Brazil, Sweden and the U.K. with their hit “Make Me Feel.” Most notably, the duo released their first soundtrack for the film MAY IN SUMMER at the 2013 Sundance Film Festival.

“This was a special project to me, I took great care in representing the characters of the show and the genres of music we wanted to cover,” said Lassen. “I wanted to give something special back to the amazingly supportive MY LITTLE PONY community, something that would excite longtime fans and perhaps create new ones.”

The consummate creator, Lassen is credited with a number of full-length recordings under various guises since he began his career at the age of 15. As Omnicron, a brooding electronica project with cinematic undertones, Lassen released 11 albums through a fledgling MP3.com, quickly gaining notoriety as a musical prodigy with a penchant for classical composition. Next to break through was the industrial rock outfit Digital Dirt Heads, which featured Lassen in a multi-instrumentalist, Trent Reznor-like role, writing and producing hard-edged material with the occasional collaborative element. But it was 2003 that saw Lassen’s star rise to new heights with his dark chamber orchestral release And Now We See But Through A Glass Darkly.

Lassen has been a long time fan of electronic music and has experienced success over the last decade remixing for the likes of Madonna, Garbage, The Killers, Lady Gaga, Lenny Kravitz, Nine Inch Nails, Linkin Park, Evanescence, and more.  Lassen has also contributed music to the Lakeshore Records soundtracks for I FRANKENSTEIN and UNDERWORLD.  His production talents have been utilized by high profile firms - including iZotope, Cakewalk, Intel, Sony, Konami, and Interplay - making the connection with Hasbro a perfect match.

The animated series “My Little Pony Friendship is Magic,” produced by Hasbro Studios and currently airing on the Discovery Family channel in the U.S., follows a colorful cast of pony friends as they embark on a journey of friendship, learning what it means to be a good friend and understanding what makes each person unique and special.

Track Listing
(All songs originally composed by Daniel Ingram)

01. Smile Song (Buddygirrl Remix)
02. Love Is In Bloom (Angel Bunny Remix)
03. Bab’s Seed (Hollidayrain Remix)
04. Every Pony (Daisy O’Dell Remix)
05. Winter Wrap Up (Feint Remix)
06. Welcome Song (Faust & Shortee Remix)
07. Cutie Mark Crusaders (Heavygrinder Remix)
08. Raise This Barn (I Am Orange Remix)
09. This Day Aria (Acid Paradox Remix)
10. Every Pony (Rubicon 7 Remix)
11. Love Is In Bloom (Hollidayrain Remix)
12. Friendship is Magic (Justin Lassen Remix)
13. Fluttershy’s Song (Arkasia Remix)

Follow the new season of My Little Pony: Friendship Is Magic on Twitter using #MLPSeason5 or on Facebook at www.Facebook.com/MyLittlePony.


About Hasbro Studios
Hasbro Studios is responsible for entertainment brand-driven storytelling for Hasbro across television, film, commercial productions and short-form content.  It develops, produces and distributes TV shows based on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP and FAMILY GAME NIGHT.  Many of these shows air on Discovery Family Channel and on networks in more than 180 territories globally.  Since its formation in 2009, the studio has received nine Daytime Emmy wins.

On the film side, the studio has developed and produced a number of features based on Hasbro’s brands.  In addition to partnering with leading studios, the Company intends to make movies based on new and existing Hasbro brands for audiences globally through the Allspark Pictures film label.  Films in development or planned for release, include G.I. JOE 3 (Paramount), JEM AND THE HOLOGRAMS (Universal & Allspark Pictures), MAGIC: THE GATHERING (21st Century Fox) and an animated feature based on MY LITTLE PONY (Allspark Pictures).


For more information contact KrakowerPolingPR@gmail.com, or @KrakowerPoling on Twitter

Wednesday, May 13, 2015

Justin Lassen speaks to Influencers and Bloggers in Beverly Hills

I was invited to present and speak to a wonderful group of bloggers, personalities and influencers about AIO devices in LA.


I showed off the capabilities of the AIO device that is part of my setup. It has become my everyday goto system for different projects, as well as business calls, blogging, editing, etc. A very capable machine. I had my trusty Roland VS-100 and Roland Apro800 running alongside Cakewalk Sonar Premium. I also showed off the new Rapture Pro synth that was just released.


My dream team. Miles and Pam. Taking care of me, I wouldn’t be where I am without their help! We had a great sushi dinner the night before my talk and presentation!


At home I’ve been using different AIO (All In One) devices to accomplish many different tasks. This AIO device is a beautiful 27” touch screen that allows me to produce artists that I work with from my couch! I am working with this new artist, who had previously released a track on a game score I produced. In this setup we’re using PreSonus 1818VSL interface, Blue Microphone and the PreSonus mixer software with built in compressor/EQ/FX. :)


My other AIO device I setup another portable studio in a different room of the house. We record strange and made up instruments for this session.


Re-stringing my violin for some new samples and textures. I’ve been working again on Somniferious with John Angelo Cramer, and we’ve got some amazing stuff on the way this summer.


What’s with all these shots? well. I’ve started carrying around a camera with me for a new vlog and channel I will be starting soon. A lot of people have been asking me to do this for a while and are curious what goes on in my world.


in Burbank, CA, I went down to JH Audio for a listening of their in-ear monitors for me. Thanks to my friend Dinah. Center Stage was a cool place. This is the Artist Relations guy!


It was an honor to come down to their office and meet them in person! JH Audio does in-ear monitors for everyone from Trent Reznor to Pharrell Williams to Justin Timberlake to you name it! :)


Just before my trip. You’ll be seeing more of this in video form soon enough. I have some cool new cameras for this adventure!


Of course since I was staying in Beverly Hills, I stopped by Lakeshore Entertainment to turn in some work and also catch up on new things we’re announcing! Working on a few new projects with them!


It wouldn’t be a trip without visiting my friend Zach from TransAudioGroup! This is my brother.


Goodbye Los Angeles!

Thursday, April 16, 2015

Justin Lassen at NAB 2015 for Intel with Renee Robyn!


This year I was invited to show off 8-core processors, SSD drives and new 4k screen technology for Intel at NAB 2015 in Las Vegas! This year I worked alongside my good friend and pro photographer Renee Robyn! We were kicking the wheels of this technology, meeting lots of people and rocking the scene! :)

I also got to be a front page item on Intel.com this week for the stuff I did at ISMC 2015 in February! Thank you Intel!

Check this little video they did on me during that private event.


Music and Art. an AIO device running Photoshop (4k), and a workstation PC running Cakewalk Sonar Platinum!


See that little “drive” in my hand? That’s actually the Intel Compute Stick which is an ENTIRE PC computer running Windows 8.1, fully functional but on a tiny little device! I’ll be working with these guys on some future stuff! Stay tuned!


Partner in crime during this show!! I brought her into the Intel family earlier this year, and I couldn’t be happier for her. A cool video and stuff is coming out about her soon! She’s one of the hardest working photographers in the world, last year alone she had 105 flights, and she rocks on almost every continent in the world. We’ve got some amazing stuff in the works.


Here she is working on some art. We were live Tweeting from the event all week long, with progress, photos and updates! Check her out on twitter @RobynReneePhoto and my twitter is @justinlassen


Rocking my In Flames shirt. You gotta properly respect the great music of our time.


This system was decked out with Intel SSD drives, Haswell 8-core processor (Core i7), and built by CYBERPOWERPC.


Look at this cool Devil’s Canyon 4.0Ghz processor. Yum. :)


Hanging with Dennis Yu from Wacom! Looks like we’ll be working with Wacom more! Dennis was really cool to us!


What? Renee rocking an In Flames shirt too? Twins! What does this mean??? She’s drawing rabbits on the new Wacom tablet for me! Smile


She even drew this rabbit just for me on the big screen at the booth!


Me and my long time friend and collaborator at Sony. They were showing off SpectraLayers Pro 3, which looks really fun to use!


The Intel Xperience Zone area at NAB 2015! South Hall, upper level!


Korean BBQ with good friends, filmmakers, photographers, wealthy entrepreneurs, nurses, actors, etc. Pretty awesome food!! classic!


Me and Renee backstage at the Cirque Du Soleil show “KA”! We got a special VIP invite from Cirque! What an amazing show. a 180 milion dollar production! Seeing how all the machinery and stage stuff works back there is mind blowing. I had no idea so much goes into these kinds of shows. It was an honor to experience this with Renee!!


Elaborate audience stage venue!


It was a pleasure for both of us to spend time with David at Intel during the week. We talked about a lot of amazing stuff. Mind-blowing stuff on the horizon!


A special highly for me was running into my friend and iZotope family member Kim Pfluger! She’s so wonderful to talk to, and I feel lucky to know her and get a chance to continue to change the world of audio and work on cutting edge iZotope products!


The world is small. It’s cool to run into friends who know friends. This server/throughput technology allows for 3 4k streams at once, and us used on tons of shows such as “House of Cards”. NAB is a usual reminder for me that the world is getting smaller and smaller and it fees like the industry is turning into “The 1 degrees of Justin Lassen” at times, with just how connected I am in multiple industries around the world. I have to step back and think of how surreal that is sometimes. Thank you all!

There were more photos but they are all on other peoples phones. If they send them to me, I’ll update again. Thanks for reading, and stay tuned for tons more exciting announcements, releases and events!


As usual thank you Intel for letting me get a glimpse at the future. This is 12 years now of working with Intel all over the world, and launching products with you guys! I am lucky and happy to get to work with so many wonderful Intel folks. Thank you so much Jeff for making this happen for us! And a special thank you to Renee Robyn for absolutely killing it with her amazing artwork.

Wednesday, March 18, 2015

Justin Lassen shows next-gen audio technology at SXSW 2015!


Getting in the spirit of SXSW and setting up some cool audio technology demo’s! Thanks Raj for helping with the sound system! I was asked to come out to Austin and bring some awesome to the show! Later I was told by the organizers I was quite the influencer, and made a million new friends during time I was in Austin! Thank you Austin and thank you SXSW and Intel!

OpenLabs Mini-feature about DJ/Composer Justin Lassen at SXSW 2015!


I was showing off eDJing, StageLight, Virtual DJ and other technologies optimized by Intel engineers on a few different platforms. Primarily on an amazing Razer Premium Notebook, but also some 2-in-1 devices and a sweet Dell Android x86 tablet!


wikki, wikki!


Awesome ladies who helped put on this event! Very cool to hang with them!


The one and only Bob Duffy (and his lovely wife) at Intel! Thank you for bringing into cool futuristic projects!


My new Intel Real-Sense buddies! Both made really cool games that utilize your body as the controller, and both were amazing to talk to and brainstorm future ideas with! We’re pioneering new ground now that you’ll all see in the near future!


Austin really is the Live music capital. This band had wireless stuff on their guitars and everything and were walking all around this venue. I think they did a great job, and it was fun to go explore and see some live music during the festival!


I Performed/DJ’d at Moonshine in downtown Austin, TX!


The streets were all blocked off in good fashion and a million parties and networking events were all colliding together in an insane brawl for attention! Lots of great energy at the festival!


I love creepy tree’s!


Cool Skylines in Austin! And yes, it was “weird”. I know it’s their kind of official unofficial slogan, but it’s totally a weird vibe, but I loved it!


Intel #TechDevMixer showing off cool Real Sense technology, Internet of Things demo’s, and many other cool developer projects utilizing a bunch of core technology from intel. Lots of cool prizes, tablets, etc were given away at this amazing mixer/networking event!


I’m here with the whole OpenLabs team (creators of StageLight) kind of a family reunion of sorts! All of these people are awesome and have a beautiful dream that I’m honored to be a part of! (even if I am looking at a totally different camera… there were like 15 cameras in front of us.)


Austin Sky, just missing the “batman” spotlight logo! Totally a Gotham moment with all that fog and overcast!

Many more pictures and videos were take and I’ll update if people send them to me! Until next time, onto more adventures!

Friday, March 6, 2015

Justin Lassen Performs and DJ’s at Mobile World Congress 2015 in Barcelona!


I was asked to perform/dj some cool music technology at Mobile World Congress 2015, which is one of Europe’s largest conferences. It was very much rivaling the size of CES back in the states. It was my first MWC, since normally I am at GDC (Game Developers Conference) at this time of year (first one I missed in 12 years). For me it was a chance to try something new, use some of the latest technology and demo some cool music creation software as well as DJ a pretty cool party (even played some Spanish music!). The people who went to the party, Intel gave FREE tablets to!:) That’s how we roll!


It was also incredible to explore the city of Barcelona, and see the tourist spots as well as just walking around and getting lost. I loved every bit of it. I think Spain is beautiful in general.


This is the one and only Kellie Bayer and Jim Curry, whom I had the wonderful chance to work with on this project. Thank you guys for bringing me out to shine for you! They had this amazing street artist do this paintings/drawings on the wall in real-time throughout each day at the booth! (What’s THAT? My Little Pony’s DJ Pon3 on my shirt!?)



One of my favorite ladies at Intel! She rocked this show! Awesome technological bracelets using Edison technology too! Thank you Kellie, you mean the world to me!


Andy stopped by at the DJ stage area!!!

Some of my favorite tech demos was seeing things like Unreal4 working on Android and looking beautiful. I also loved the various Intel RealSense demos. I checked out a few Virtual Reality companies doing things in the mobile space as well. I’ve become a respected guy in the VR space giving advice and strategy to various technologists and renowned engineers around the world, and I’m excited to see where VR is going. We are at the dawn of some pretty fantastic experiences.


This was as FUN one!! I LOVED this demo!!!!!!! That’s me actually having real fun!!


I worked on a pretty stellar remix of “Walk This Way” (RunDMC Version) that people loved. And in my StageLight version you can create your own version of it, on the fly, in real-time on an Android x86 device! Lots of people came up and tried that out and loved it!


I created the track layers from scratch with virtual instruments, effectively re-creating the song without the masters was a tricky task, but the end result was FUN. :)


A couple other awesome Android x86 applications were Djay2 and eDJing, which take advantage of the Intel Atom processors. Djay2 had the ability to pull tracks from Spotify, and eDJing had the ability to pull tracks from Soundcloud. This is one of the DJ setups of the future. Imagine being about to rock a festival, a party, a crowd with just a tablet. You can! That’s where we live now, in the future. You can still do all the cool effects, scratching, stuttering, real-time processing that you do with Serato, Pioneer or Traktor, but you can now do it with a touch screen interface. Having the WiFi access to soundcloud allows you to pull down a lot of my good friends tracks too, even if I don’t have their MP3s!


I rocked a lot of favorites, but also over an hour and a half of my own tracks, remixes and productions. I got a lot of mad props from people in the audience and a lot of cool people coming up to the DJ stand and taking a sincere interest in the technology as well as wanting pics with me, so it was fun to show them how I was doing it, right in front of their eyes, so they could say I wasn’t just “pressing play” and the applications actually allow for a lot of real time performance and expression. I also showed them that they could do it too!


That’s me testing out the tablet using Intel WiDi technology to show the tablet on a 60-inch display while it was playing audio from the optimized applications!


More tests with the various DJ Apps.


Intel gave away cool prizes to people who explored their booths! Also these super cool mustaches! I tweeted this and Intel retweeted it!


Intel INDE for the win!! I even installed the new Intel Bong Song Remix on the tablet in StageLight! :)


Yep, that’s what it feels like to be DJing on touch screens now! (this was from an Intel magazine where they did this article about me using the latest technology.)


My badge of honor for this trip. I was JL from JL :)


Beautiful and Gaudi! I always wondered where that expression came from “It’s so Goddy” Smile


I loved this pose.


I loved that this door looked like a bunch of alien symbols and language. I took my RealSense camera (the same one in the commercials with Jim Parson’s and Intel.) and took a bunch of RealSense pictures around the city too.


I had a lot of other brilliant adventures and pictures. It was another trip where a lot of people wanted pictures with me which is becoming more usual. I don’t feel more famous or anything, but it’s kind of cool that people would want to take pics with me. You guys all rock! Thank you Spain and thank you MWC and Intel!


this place was huge! Could be a cool video game tournament level for an FPS game!


This stair case spiraled down for 60 meters. It had a perfect spiral too!


Top of the tower!!! (scary!)


Seriously a scene out of a cool sci-fi movie set!


in the crypt! :)